They swim at U. S. college level, which means they cannot earn money. They stood next to Michael Phelps on the podium after winning gold in the 4x200m relay, so it was possible they might have been capable to go pro after Rio.
But , after earning more notoriety to get allegedly lying to Brazilian police than their performance in the pool, sponsors are now unlikely to place their dollars behind them, said Matt Delzell at The Marketing Arm, an Omnicom Group Inc agency that advises brands on sports endorsements.
“It’s relatively hard for just about any swimmer who wear Sexy Bikinis Swimsuits to break out and to attract sponsors, but if you couple it with how they all corroborated a fabricated story, it’s a black attention, ” Delzell said.
Before they walked into the gas station with Lochte in the early hours of Sunday morning, the road for Bentz and Conger to attract big sponsorship deals was already paved with obstacles.
Millionaire Jordan Phelps is usually an exception rather than the rule in Olympics swimming. While the most decorated Olympian in history commands large endorsements with companies such as Under Armour Inc and watchmaker Omega, many Olympic swimmers get by with few sponsorship deals in their career.
Swimming is one of the most watched sports activities in the Olympics, but it is usually not followed year round by a mainstream target audience that can be easily commercialized.
Most Olympians make a portion of what top sports athletes in professional sports generate in recommendation income on a year-round basis, says Peter Land, who also works with Olympic and Paralympic sponsors to get communications firm Finsbury. “While these sports athletes are the best in the world at their craft, the massive global spotlight shines on them for a few weeks every four years, ” said Land.
That means the stakes are even higher when swimmers have their time to shine in the Olympic sun, which explains why some possess found the scandal encircling the U. S. swimmers so unfortunate.
“This problem has detrimentally impacted every area of the Video games, since it includes distracted focus from other runners, sports and stories, inches said Phelps’ agent, Philip Carlisle for talent organization Octagon.
“The cumulative top quality and dynamics of the getting exposed related to going swimming certainly impact on the level of fascination among brands. ”
It could have been easy for Conger and Bentz to land small marketing bargains in their residence towns after having a medal get, making money out of local performances or a radio station ads, explained Delzell. At this moment, even the opportunities own likely dry out, he explained.
A last swimmer mixed up in gas section incident, Jimmy Feigen, possesses a deal with swimwear maker TYR Sport, agreed upon after the 26-year-old won a silver honor at the The united kingdom 2012 Video games.
TYR Sport could not end up being reached with regards to comment on Feb 5th.
Feigen paid out 35, 1000 reais ($11, 000) into a Brazilian athletic charity about Friday, an ailment of recapturing his passport from B razil police and being able to drop by home.
Honor bonuses could possibly be in jeopardy for four swimmers. The United States Olympic Committee (USOC) pays $25, 000 with regards to gold honor winners, $15, 000 with regards to silver medals and $12, 000 with regards to bronze.