How a marketing manager turned an idea she dreamt up on Bondi Beach into a multi- million dollar swimwear empire loved by Beyonce

It was while wandering down Sydney’s iconic beach that Dale McCarthy hatched a plan. The chief marketing officer for Fairfax – who had worked in the corporate and media worlds for twelve years – would launch an Australian luxury swimwear label inspired by Bondi Beach. Three years later, Bondi Born has made waves in Europe […]

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Sports Illustrated’s Body-Positive Swimwear Is So Good, It Made People Cry

There’s swimwear – and then there’s swimwear. For women who don’t fit into sizes typically sold in stores (around size 2 to 14), finding a bathing suit has long been a struggle. Besides facing the changeroom’s terrible lighting and unflattering mirrors (something everyone can relate to), there’s also been a serious lack of choice in […]

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Fashion: The story of swimwear

The story of swimwear is one of changing shapes, attitudes and technology. Abigail Turner charts the evolution of swimming fashion. Yorkshire, the birthplace of quintessentially British brand Marks & Spencer, is the ideal place to start a journey through the history of swimwear. The M&S Company Archive at the University of Leeds has everything from […]

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