Arena Smashes Swimwear Rules With New Collection

Any swimmer who has suited up for a meet accepts that when it comes to competitive

swimwear, fashion must be sacrificed on the altar of aerodynamics. However, one
aquatic brand is challenging the norm with an inspired take on the technical women
‘s swimsuit.

The diverse lives of competitive swimmers beyond the pool has prompted Arena to
launch RuleBreaker , its new line of technical two-piece separates.

Created for active women who want to bridge the gap between morning practice and
afternoons on the beach, the line integrates trendy colors, prints and contemporary
silhouettes with performance and craftsmanship – making it “the swiss army knife of
the female competitive swimmer ‘s wardrobe,” said a company representative.

Featuring a double-lined MaxLife poly fabric combined with high-quality
construction and functional design, RuleBreaker suits are designed to hold up to
punishing workouts in the pool – but they ‘re also right at home at the beach,
paddling or lounging.

RuleBreaker is Arena ‘s answer to competitive swimming ‘s ubiquitous solid, one-
piece team suit.
The shift in design convention reflects a larger movement among athletes and
individuals that seek a fresh approach to performance and style, while also
creating opportunities for self-expression.

“Personal style is a big part of this collection,” said three-time Olympic Trials
swimmer and Arena Product Manager Kara Nelson. “The tops and bottoms of the new
line can be bought as separates, allowing swimmers to mix and match prints with
bold colors, or pair athletic shapes with more feminine cuts, based on their own
preferences.”

The two-piece collection stays comfortable and – more importantly – stays put. Each
of the four tops utilize a different back, featuring adjustable straps and inner
ties for a secure fit even during tough training sessions or amidst wild waves. The
tops are complemented with four mix-and-match bottoms.

“This collection is World Championship approved,” said two-time Open Water Olympian
and World Champion Haley Anderson. “I brought two tops and two bottoms with me to
Budapest. Having personalized looks each training day added to the excitement of
being there. And the bright, bold colors look so at home with the clear blue water
and sandy beaches we ‘ve seen while training in Croatia.”

Leave a Reply

Your email address will not be published. Required fields are marked *