It was while wandering down Sydney’s iconic beach that Dale McCarthy hatched a plan. The chief marketing officer for Fairfax – who had worked in the corporate and media worlds for twelve years – would launch an Australian luxury swimwear label inspired by Bondi Beach. Three years later, Bondi Born
Continue ReadingAuthor: BlaireS
Sports Illustrated’s Body-Positive Swimwear Is So Good, It Made People Cry
There’s swimwear – and then there’s swimwear. For women who don’t fit into sizes typically sold in stores (around size 2 to 14), finding a bathing suit has long been a struggle. Besides facing the changeroom’s terrible lighting and unflattering mirrors (something everyone can relate to), there’s also been a
Continue ReadingThe Aussie swimwear making waves overseas now on sale in Oz
IT’S named after our most iconic beach, it’s made in Australia by Australian designers using Australian manufacturers, and yet this local success story is entirely built overseas. Bondi Born, the three-year-old luxury swimwear brand founded by former Fairfax executive Dale McCarthy, has been making waves in the US and Europe
Continue ReadingPRIMARK SWIMWEAR: SEE THE LATEST COLLECTION
Get ready to feel the vacay vibes with these hot holiday staples from Primark I think it’s fair to say that we’re huge fans of Primark swimwear. Whatever your shape, size or style the high street hero always has something on offer and this summer is no exception. And the
Continue ReadingOne-piece Swimwear: modest, modern and flattering?
Growing up in a Muslim household in the United States, an invitation to a beach or pool party was something of a double-edged sword. On the one hand, the prospect of sun, sand and swimming with friends was undeniably appealing. On the other, the fact that I lacked swimwear that
Continue ReadingFashion: The story of swimwear
The story of swimwear is one of changing shapes, attitudes and technology. Abigail Turner charts the evolution of swimming fashion. Yorkshire, the birthplace of quintessentially British brand Marks & Spencer, is the ideal place to start a journey through the history of swimwear. The M&S Company Archive at the University
Continue ReadingNew wave: why sustainable swimwear is making a splash this summerShopping for
swimwear is a perilous pursuit. Common questions which may arise while on your mission include: can I actually justify spending more on a bikini than I did on flights? Is a Brazilian cut only OK on Copacabana beach or Love Island? And will that neon colourblock cut-out one-piece bought in
Continue ReadingSwimwear Trends To Look Out For This Year
Experiment with your swimwear and invest in one-piece swimsuits with D-rings and laces, halter pieces and colourful bikinis, say experts. Fashion experts have listed the latest trends: * One-piece design: If you feel shy in exposing your whole body, the one-piece swimsuit design is the perfect solution for you. They
Continue ReadingSurprising tips from swimwear designer to the stars reveal how you can sizzle on the beach
The prospect of putting on a bathing suit is enough to fill most women with dread. But to those of you worrying about cellulite or the size of your bottom as you prepare for your holiday, I say: relax. Nearly two decades as a swimwear designer have taught me that
Continue ReadingFashion: How to buy swimwear that fits and flatters
As the holidays begin, Rebecca Siddall and Stephanie Smith have tips on how to make swimwear-buying less stressful. Plus sales picks. No two words scare most women quite like “swimwear shopping”, from pale, pasty limbs to the unflattering changing room lights that many shops seem to insist upon. However, it
Continue Reading