As the air grows cooler and the leaves turn to a crisp gold, the countdown to Halloween begins. It’s that time of the year when we let our creative juices flow and plan our spooktacular campaigns. Halloween 2023 is just around the corner, and I can’t contain my excitement any longer! As a marketer, Halloween is the perfect time to execute campaigns that engage with customers and drive sales. In this post, I’ll share my favorite Halloween 2023 campaigns that are sure to thrill your audience.
Lush Cosmetics Halloween Collection
Lush Cosmetics is known to create unique and memorable Halloween campaigns, and they have not disappointed this year. Their Halloween 2023 collection includes pumpkin bath bombs, black cat bubble bars, and ghost-shaped shower gels. The products feature spooky names, unique colors, and delightful scents. Lush’s campaign also involves sharing makeup tutorials and skincare routines that fit perfectly with the Halloween theme. The social media posts are interactive and engaging, enabling customers to participate and share their look for Halloween.
Heinz Tomato Blood Ketchup
Heinz’s campaign last Halloween was a huge success, and this year they have elevated the spooky factor with their Tomato Blood Ketchup. The brand offers ketchup bottles designed to look like blood bags. The label features images of vampires and spooky pumpkins. They have cleverly used the color and texture of ketchup to create a product uniquely fitting for Halloween. The items are limited edition, adding a sense of urgency that encourages customers to make a purchase quickly.
Burger King Halloween Whopper
Burger King is known for its innovative ideas, and their Halloween Whopper is no exception. The burger is dressed in a jet-black bun, made using natural color from A1 sauce. The branding of the campaign is spot on, with the hashtag #ScaryGood. The packaging is spooky and adds a sense of fun to the product. The Halloween Whopper is an excellent example of how brands can leverage Halloween to add individuality to existing products.
Hershey’s Spooky Miniatures
Hershey’s campaign is perfect for those who love to give out treats during Halloween. Their limited edition spooky miniatures feature chocolate bars with spooky designs. The packaging includes miniature characters from Halloween classics like Frankenstein and The Wolfman. The size of the bars is made for trick or treating, and the branding focuses on sharing, making it an excellent choice for families. Hershey’s has also shared fun activities that revolve around Halloween, making the experience more enjoyable and interactive.
Coca-Cola Halloween Cans
Coca-Cola has produced a series of spooky cans for Halloween. The cans feature famous Halloween characters like Dracula and the Mummy. The designs are eye-catching, and the colors used are vibrant and appropriate for the spooky season. Coca-Cola’s campaign is centered around creating a spooky atmosphere, with its commercials featuring characters like vampires and werewolves. The cans are perfect for those who want to indulge in the Halloween spirit every day.
This year has a lot to offer when it comes to unforgettable Halloween campaigns. Brands have embraced the spooktacular season and have outdone themselves in creating products, campaigns, and initiatives that thrill their customers. The campaigns mentioned above are examples of how brands can leverage Halloween to differentiate themselves from their competitors and engage with their audience. As a marketer, don’t miss out on the opportunities that Halloween can offer. Trick or treat, and happy marketing!