After ten years in Los Angeles, Alexandra Outerbridge remains unaffected by the city’s body image pressures. It’s a character she hopes to instil in her customers with a new line of swimwear, Axil Swim. The jewellery designer partnered with close friend and photographer Ana Ochoa to create a line of
Continue ReadingMonth: August 2017
All the yes: Sports Illustrated is getting into plus-size swimwear
In not-so shocking news, Sports Illustrated is getting into the world of swimwear design. In sort of shocking news (that really shouldn’t be shocking at all) Sports Illustrated swimwear will include plus sizes, baybeeee! Can you believe we don’t have to wait a couple seasons and get a hashtag going
Continue ReadingSporty swimwear from Emma Pake, River Island and more
THIS summer, hit the sand in athletic-inspired swimwear. From colourful mesh swimsuits to neoprene bikinis, there’s a style to suit everyone when it comes to working up a sweat in the sunshine. Whether you’re swimming lengths or lounging by the pool, the clean lines of sporty swimwear are flattering and
Continue ReadingHow a marketing manager turned an idea she dreamt up on Bondi Beach into a multi- million dollar swimwear empire loved by Beyonce
It was while wandering down Sydney’s iconic beach that Dale McCarthy hatched a plan. The chief marketing officer for Fairfax – who had worked in the corporate and media worlds for twelve years – would launch an Australian luxury swimwear label inspired by Bondi Beach. Three years later, Bondi Born
Continue ReadingSports Illustrated’s Body-Positive Swimwear Is So Good, It Made People Cry
There’s swimwear – and then there’s swimwear. For women who don’t fit into sizes typically sold in stores (around size 2 to 14), finding a bathing suit has long been a struggle. Besides facing the changeroom’s terrible lighting and unflattering mirrors (something everyone can relate to), there’s also been a
Continue ReadingThe Aussie swimwear making waves overseas now on sale in Oz
IT’S named after our most iconic beach, it’s made in Australia by Australian designers using Australian manufacturers, and yet this local success story is entirely built overseas. Bondi Born, the three-year-old luxury swimwear brand founded by former Fairfax executive Dale McCarthy, has been making waves in the US and Europe
Continue ReadingPRIMARK SWIMWEAR: SEE THE LATEST COLLECTION
Get ready to feel the vacay vibes with these hot holiday staples from Primark I think it’s fair to say that we’re huge fans of Primark swimwear. Whatever your shape, size or style the high street hero always has something on offer and this summer is no exception. And the
Continue ReadingOne-piece Swimwear: modest, modern and flattering?
Growing up in a Muslim household in the United States, an invitation to a beach or pool party was something of a double-edged sword. On the one hand, the prospect of sun, sand and swimming with friends was undeniably appealing. On the other, the fact that I lacked swimwear that
Continue ReadingFashion: The story of swimwear
The story of swimwear is one of changing shapes, attitudes and technology. Abigail Turner charts the evolution of swimming fashion. Yorkshire, the birthplace of quintessentially British brand Marks & Spencer, is the ideal place to start a journey through the history of swimwear. The M&S Company Archive at the University
Continue ReadingNew wave: why sustainable swimwear is making a splash this summerShopping for
swimwear is a perilous pursuit. Common questions which may arise while on your mission include: can I actually justify spending more on a bikini than I did on flights? Is a Brazilian cut only OK on Copacabana beach or Love Island? And will that neon colourblock cut-out one-piece bought in
Continue Reading