Category: New Trend

Christie Brinkley first covered the Sports Illustrated Swimsuit Issue in 1979 (then set a record by landing the covers for the next two years). For decades thereafter, she toured the world posing in one exotic location after another, before hanging up her barely-there Swimmers in 2004. But now, at the

Any swimmer who has suited up for a meet accepts that when it comes to competitive swimwear, fashion must be sacrificed on the altar of aerodynamics. However, one aquatic brand is challenging the norm with an inspired take on the technical women ‘s swimsuit. The diverse lives of competitive swimmers

FASHION – Launched by Kenza Chik, a young 24-year-old Moroccan designer, Khaven is a new brand of women’s swimwear. Both elegant and bohemian, they are made in Casablanca from fabrics imported from Italy. With a gypset spirit and well- thought-out cuts, Khaven’s creations seduce by their sleek and glamorous style.

Tribal-inspired swimwear from Heidi Klum, Mara Hoffman and more WHETHER you’re jetting off to a far flung destination or keeping your holiday closer to home, inject some glamour into your holiday wardrobe with tropical inspired prints when it comes to your swimwear this summer. Traditional tribal patterns such as ikat,

After ten years in Los Angeles, Alexandra Outerbridge remains unaffected by the city’s body image pressures. It’s a character she hopes to instil in her customers with a new line of swimwear, Axil Swim. The jewellery designer partnered with close friend and photographer Ana Ochoa to create a line of

In not-so shocking news, Sports Illustrated is getting into the world of swimwear design. In sort of shocking news (that really shouldn’t be shocking at all) Sports Illustrated swimwear will include plus sizes, baybeeee! Can you believe we don’t have to wait a couple seasons and get a hashtag going

THIS summer, hit the sand in athletic-inspired swimwear. From colourful mesh swimsuits to neoprene bikinis, there’s a style to suit everyone when it comes to working up a sweat in the sunshine. Whether you’re swimming lengths or lounging by the pool, the clean lines of sporty swimwear are flattering and

It was while wandering down Sydney’s iconic beach that Dale McCarthy hatched a plan. The chief marketing officer for Fairfax – who had worked in the corporate and media worlds for twelve years – would launch an Australian luxury swimwear label inspired by Bondi Beach. Three years later, Bondi Born

There’s swimwear – and then there’s swimwear. For women who don’t fit into sizes typically sold in stores (around size 2 to 14), finding a bathing suit has long been a struggle. Besides facing the changeroom’s terrible lighting and unflattering mirrors (something everyone can relate to), there’s also been a