Colombian Swimwear Company Maaji to Merge with Seafolly of Australia

Two market-leading swimsuit companies, Maaji of Colombia and Seafolly of Australia, and being combined into what controlling shareholder L Catterton Asia is calling a “global swimwear and beach lifestyle platform.”

L Catterton Asia, formerly known as L Capital and now the regional arm of U.S. consumer-focused private equity firm L Catterton, facilitated the move with a $50 million USD investment into Maaji, according to the Straits Times of Singapore.

While the controlling company stressed that it wants both brands to maintain their identities, it said that this merger represents “the first step in the aggregation of the fragmented swimwear/beach wear one piece swimsuits .”“With this unparalleled combination of Seafolly and Maaji, we look to grow our portfolio and create the largest independent house of beach lifestyle brands,” said Ravi Thakran, chairman and managing partner of L Catterton Asia. “The two brands are market leaders from two large, but distinct, beach destinations – Australia and Latin America – with each possessing a very unique style and positioning.”

Thakran said that the company had been planning to merge various firms in the industry dating back to its 2014 investment to acquire a controlling share in Seafolly. Combining it with the Medellín-based Maaji was the type of move the company has envisioned, and the chairman believes that the pairing will be help sales expand geographically and provide both sourcing and retail rollout benefits. “Maaji was the type of unique brand than we wanted to bring on board,” said Thakran. “This combination will drive many synergies.”


Sisters Manuela and Amelia Sierra founded Maaji and have sought to blend Colombian heritage with whimsical beachwear design since 2002. Now a large player in the Americas market, the brand touts that it is “made in Colombia with love” and is known for its colorful and reversible swimsuits that allow each item to feature different designs. Maaji’s bikinis have appeared on the runway at the Mercedes Benz Fashion Week and in the Sports Illustrated swimsuit issue as well as in fashion magazines such as Cosmopolitan, Elle, Shape, Seventeen, and Women’s Health.

Maaji’s products are now distributed in 54 countries, and it has 12 branded stores – in areas including Medellín, Bogotá, Cartagena, and Barranquilla – in addition to its presence with retailers including Nordstrom, Bloomingdale’s, Anthropologie, Neiman Marcus, Amazon, and Zappos. Its latest venture came last month in Cartagena with the launch of the “Maaji House,” a concept store intended to give customers a richer buying experience.

“This partnership is a critical step towards achieving our vision of positioning ourselves as a global beach lifestyle leader,” said Miguel Piedrahita, CEO of Maaji.

Seafolly CEO Anthony Halas shared a similar sentiment and looks forward to the economy-of-scale efficiencies that the combined brands can leverage. “This merger will create an unique and powerful offering on the global landscape,” said Halas. “With the backing of L Catterton Asia, we will gain access to their ability to source supplies, improve product distribution, and enhance retail channels.”

Swimwear swimwear For Men

Swimwear is an enormous industry and thousands of swimwear makers are offering the market a wide array of options. Nonetheless, the swimwear market seems to favor women more since there are only very few choices when it comes to men’s swimwear.

Conventionally speaking, men are left with the popular brand Speedo for their swimwear, which leaves them with practically no choice at all. In the past, men were used to wearing briefs whenever they went to the sea and the swimming pool. The more daring men years chose to wear thongs and g-strings. G-strings are daring in a sense since they cover minimal part of the men’s front and back while thongs are best described as “posing pouches.”

Conservative men or not-so audacious men have preferred to wear what are called ‘board shorts’ since the 1980’s. Wearing board shorts started in countries where surfing was popular. The surfers didn’t want to have to take the time to change from street wear to swimwear nor did they want to have to keep track of any extra items of clothing that could be left behind or lost. Board shorts look like ordinary shorts as the leg length ranges from the mid-thigh to the knee cap. They typically have two front pockets and most have a back pocket, too. The difference between casual dress shorts and board shorts is the nylon mesh inside and the fabric used to make the shorts. Board shorts are typically nylon, like the inner mesh weave, and casual dress shorts are typically made from cotton or linen.

In the 1990’s, an advancement in swimwear brought about the creation of Jammers by Speedo. This swimwear looks like spandex bicycle shorts and major brands that sell jammer swim shorts use a patented fabric from Speedo called ‘endurance fabric’. This fabric is lighter than nylon and more water-resistant. Swimwear which are made to be water-resistant, have been worn customarily in contests. In competition, the water resistance quality of the swimwear is what separates athletes of equal strength and skill. When two swimmers of equal talent race, the swimmer that is more water-resistant will cross the winning line first because their suit created less drag against the water.

Young Entrepreneurs Combine Web Savvy, African Tradition,

Strike Gold in Kente-Colored Swimwear Line
High-fashion swimsuits should be readily accessible to all women, and a young fashionista and her serial entrepreneur brother have set out to make that happen with Kente designs with a message.

Ashanti Swimwear began after 27-year-old Dexter Opare encouraged his 23-year-old sister Yasmeen Opare, both born in London and raised in Ghana and the English capital, to take her desire to wear unique kente swimsuits on vacation and turn it into a company. Yasmeen loved to visit family in Ghana and lived there for six years, and that inspired the company’s launch.She said her family-run business venture came about organically and was “not intentional at all.”“My brother Dexter and I have worked on many other business projects together since we were very young,” she said in an email. “He encouraged me to pursue this idea and brought his expertise so organically we became partners. We have a very honest and open relationship, which helps us to avoid conflict and challenges.”

Once the line moved into the prototype stage, the siblings knew their cousin Anita Atuobi was a no-brainer to develop the designs.

“She is an incredible pattern cutter and designer, so collaborating with our cousin was very easy,” Yasmeen said.

Ready, Set, … Setback

The business launched in 2016, and in March the duo launched a Kickstarter campaign to try and grow the business. They’d hoped to raise $62,000 but fell short, and that served as a learning opportunity.

“Our failure on Kickstarter taught us that our target audience are not familiar with using crowd-funding platforms like Kickstarter and prefer to support us with a purchase on a customer-friendly website,” the Opares said.They switched gears to running a successful pre-order campaign on the Ashanti Swimwear website, where customers can exclusively purchase the Africa-inspired swim looks, through Monday, April 17, and said previous customers have migrated over to support the effort.

“In just four months of launching our brand to the social media community, we have received so much love and support,” the siblings said. “It has been great to see people from different cultures and backgrounds support and appreciate African prints and value African fashion. Each day brings us many reasons to be thankful, and we are filled with so much gratitude. We are very excited for what the future holds for our brand.”

Creating a Meaningful Clothing Line

When deciding on what fabrics to choose for the bikini and one-piece suits, the creator zeroed in on durable and high-quality materials that could hold up against the beautiful Ghana-inspired designs. They settled on polyester and spandex, which offered four-way stretch and are suitable for water sports.

“I first created this line for myself, as I love traveling and water sports is an absolute must for me on every trip,” Yasmeen said. “So it was important to have the balance of high-performance fabrics that would not compromise the quality of the African prints.”

Such prints include the Apremo-Canon pattern, which covers the best-selling one-piece suit called Yaa. It is a silky-feeling piece that is part of the Kente Queen Collection that Yasmeen designed in her bedroom. Apremo-Canon is a Kente design symbolic of resisting foreign domination, something Ghanaians had to fight for beginning with English colonizers in the 15th century.

Another Yasmeen-designed line, Ntoma/Ankara Collection, also holds significance. Its Efia swimsuit has patterns inspired by the Ghanaian Entoma, or cloth, print and includes colors like gold, which represents wealth and royalty, and green, which is associated with health and growth.

Sizes for each swimsuit range from small to extra-large, with prices ranging from $123 to $198. Worldwide shipping is available from Los Angeles. Since there have been many requests to make the swimsuits for women available to men and children, Dexter explained a line for guys is in the works, with a kids one being a possibility. The company is also looking to expand sizing options since many women have different bust and hip or waist measurements.

“I’m very passionate and intentional about creating a platform to help women in the diaspora and in Africa to dominate in the online e-commerce space so they can be location-independent and offer the same support to their own communities,” Yasmeen said of the web store.

The brand is open to the option of pop-up shops in the future, as well as stores across the world if they can spot a demand.

My buddies and I Seem like Marilyn

Monroe in This Bathing suit
It all began with a basic pair of trousers. We published about this suspiciously flattering set a little while as well as the response was therefore enthusiastic, this got all of us thinking: Perhaps you should sniff the most flattering points across a bevy of categories, from your most skin-enhancing light bulb towards the brightening vision drops for the shapewear created for all sizes? Meet to Complementing Week around the Strategist.

1 day, scrolling through Instagram, We spotted an extremely pale, stylish friend of mine within a gorgeous, reddish one-piece bathing suit, striding throughout the beach searching straight-up just like a pinup coming from a ’60s beach film. This is a buddy who I would never noticed expose her skin towards the light of day, who also usually covers her physique under eight layers of black, here she had not been only assured and glowing, but ready to be took pictures of in what on her was following to nothing at all. I texted her instantly. Where do she have this magical match?

Soon, I had formed my own reddish colored “Bathing Beauty” one-piece simply by Esther Williams. My friend is usually skinny and straight-figured; We are not really. My size will change between a great 8 and a 10, and i also have an sufficient chest that spills away of almost any kind of one-piece best suited the rest of me. The moment I place this one upon, though, I actually felt like Marilyn Monroe. Completely a lovely, prominent sheen, ruching (when the information gathers within a purposeful way) in the front side that reduced my stomach, low-cut lower leg holes that covered the widest a part of my sides, and a halter best and light boning for the type of chest support that most swimsuits never produce. At $90, it’s a 4th of the cost of the closest vintage equivalent, the cultish one-piece from Canon Kamali.

I have had the suit intended for five years now and take that everywhere My spouse and i travel. The young taylor has one out of polka spots. Zooey Deschanel wore a bikini edition on Fresh Girl. A size-12 friend i have who has an excellent, sexy tummy, saw quarry and offers since bought four of her personal. She adored that your woman could observe real ladies – by petite to plus size — wearing the suits about ModCloths’s internet site, and virtually lives in her suits day-to-day when visiting her family in Hawaii. I really like that I may throw on a skirt following swimming and appear like I am wearing an adorable dress. Occasionally, I actually just set mine in the winter and lounge about my house, feeling fantastic, because there is no better salve for achieveing a rad you can’t control than deceiving you’re in your private Seaside Blanket Stop.

Just how Chloe Dunlop Of Your woman Made Me Released An Ethically-Sourced

Swimwear Company On Social networking
Chloe Dunlop is the creator of The woman Made Me, a line attache swimwear for women and resortwear hand crafted by artists in Bali. She Helped me has get one of the most well-known swim makes on social networking, with followers including Margot Robbie, Shanina Shaik and Vanessa Hudgens and a presence in retailers incorporating Barneys, Usanza Operandi and Forward simply by Elyse Master.

“I desired to make something which was diverse and fascinating, something that mirrors an psychological connection the other you feel great about putting on, ” Chloe Dunlop stated. “Crochet is not new yet I know my personal approach to the handcraft is usually. I experienced no one was giving attache the time this deserved. I could see an opportunity to produce a swimwear collection crocheted manually ,, in Bali, nurturing the handcraft and supporting the artisans who also make my own garments. ”
Dunlop’s history as a swimsuits veteran inside the fashion market prepared her to set on her personal and release She Helped me.

“I possess a history in outfit production and purchasing and it had been really attractive the design and development procedure, ” Dunlop said. “I started off having a small variety of 4 different ones, which quickly grew to 30 distinct silhouettes by following summer time. I had minimal idea just how challenging the decision-making method and buying your own business might become, particularly when my 1st collection was far more effective than I had formed hoped. ”

Dunlop financed her release of This lady Made Me with $10, 500, a combination of her personal cost savings and a little loan coming from her family members. Dunlop recorded her company’s launch upon social media, which usually grew a requirement for her organization before your woman even experienced made her first collection.

“I began using social websites when I was working on the first collection in Philippines, ” Dunlop said. “I was posting the development procedure, behind the scenes symbolism from our initial photo locations and film photography by my moves, and the pursuing grew actually quickly. I had been receiving email messages daily requesting when the collection would be accessible to purchase. It had been overwhelming however it pressed me personally to start the collection the moment I could. ”Dunlop landed her first main retail accounts through her innovative social networking presence.

“On the day This girl Made Me released, I received an email from your Swimwear Purchaser at Free of charge People, ” Dunlop explained. “She got also were following the method on social websites. ”

Manakai Swimwear owners meld durability and style

“Did you know that more than 70 mil barrels of crude oil will be extracted every year for the swimwear market alone? inch Kelley Chapman told the Lahaina Information.

Chapman may be the co-owner/designer of Manakai Swimsuits. Her spouse is Ould – Lieding.

Raised in Metro atlanta, Georgia, the 36-year-old relocated to Maui in 2007. She actually is a certified diver, marine naturalist and offers “spent several years working on industrial boating procedures here in Boasts County. inch
Chapman gained a Bachelors in Technology in Outdoor Experiential Education and Lasting Tourism coming from Appalachian Condition University.

Lieding is a Circumstance. S. Coastline Guard-certified chief. The 31-year-old competitive paddler is a Hana Elementary and High School alumni. She has a qualification from Dark brown University in Marine Research.

These two power-women, entrepreneurs released an environmentally friendly swimwear organization on Boasts in 2015, with an eyesight “to lead the expensive swimwear sector into an even more sustainable practice using superior quality recycled components, help enable women to feel good within their skin and bring consciousness to sea conservation. inches

Their super-hero mission might appear Marvel-like, but their activities attest to their particular “green-tegrity. inch

Manakai Swimsuits is exactly where sustainability and elegance meet.

The whole collection is usually fashioned by futuristic-type techno-fabric created from reused nylon.

“We are working with top Italian language companies Carvico and Econyl yarn to guarantee the finest cloth in the world is utilized for the swimwear, inches Chapman recommended.

“Almost almost all swimwear and synthetic materials are made out of some type of stretch textile, ” your woman said. “Why continue producing virgin stretch out fabric once there is a variety of waste materials waiting to become collected and repurposed? inches

The duet is a great eco-force inside the waters encircling Maui.

“Last week, Ould – and I put in four time cleaning an enormous drift net off the rugged shore close to McGregor’s Stage. We are gradually working on a series facility, therefore items like place be completed and repurposed into additional products instead of being left into the landfill. A majority of each of our swimwear is really repurposed cat netting, very well Chapman left a comment.

“On a nearby level, our company is attempting to produce an efficient program for saving and repurposing nylon six plastics which can be found in Boasts Nui oceans. We have currently contacted many colleagues about Maui and also have collected a lot of money of coming up to be repurposed, ” Lieding detailed.

“In addition to applying recycled materials, ” Chapman boasted, “we now produce in the USA, wherever workers happen to be paid exciting wages and treated with integrity. Manakai Swimwear is definitely proud to aid the local overall economy and ensure an extremely valuable skill is held viable and strong within our country. inch

Jennifer Yi and Later on Makarewicz take the Manakai collection at their very own retail store, Goin Left, located at 143 Dickenson St

“We bring Manakai since it’s a regional, small business just like ourselves, as well as the line uses eco-conscious fabric. The items that we bring are also invertible, so it’s enjoy getting two pieces in a single, ” Yi commented.

The eco-collection may also be viewed and purchased on-line at manakaiswimwear. com. Rates start at $96.

Beyond the results, however , Lieding has a desire: “Manakai Swimsuit will develop to become a global inspiration intended for companies trying to operate sustainably. ”

Because their website says, they are “making a difference 1 bikini each time. “

Swimsuits Designer Who also Criticized Amy Schumer Statements

She Was not ‘Fat-Shaming’ the Comedian

“Comedy queen Amy Schumer the splash, ” proclaimed InStyle magazine since it posted a picture of the current covers girl to Instagram upon Wednesday.
The 35-year-old comic, who has eliminated public to express she’s not really plus-size and wears “between a size 6 and an eight, ” was photographed in water intended for the magazine’s beauty concern wearing a white colored one-piece bathing suit with a falling neckline.

Occasions later, the Instagram take into account South Shoreline Swimwear, an extravagance swimwear collection, left a boldly crucial comment. “Come on right now! You could certainly not find any person better with this cover? Not really everyone must be in a bathing suit, ” the comment go through; it included the be sick emoji by the end. Fans had been quick to clap in defense of Schumer. 1 wrote, “@southshoreswimwear not everybody should be within a swimsuit?! Swimsuits is not just for ladies who really are a size two! She is an actual woman having a real physique. Bravo to @instylemagazine to get showcasing her. She appears beautiful. ” Another responded, “@southshoreswimwear impolite. You’re the situation. ”

The replies captivated an argument, by which Dana Duggan, the owner of Southerly Shore Swimsuit and writer of the review, retorted, “@rachelpasternak I can possess my opinion and you may have your own. It’s known as Freedom of Speech. ” One commenter wrote, “@southshoreswimwear not everybody should be within a swimsuit?! Clarify this for me personally please. Like a swimwear merchant do you turn down customers since they don’t fit in bathing suits?, ” that Duggan answered, “@fafazone Dont really sell Plus sizes Swimsuits. ”

For all intents and purposes, Duggan appeared to be body-shaming Schumer — and strong so. Google Style provided to Duggan, whose organization is based in Cohasset, Mass., to find out what inspired her to be therefore vocal regarding her contempt for the Schumer because an InStyle cover celebrity. “I’m not really fat-shaming any individual, ” Duggan told all of us. “I’m certainly not anti-inclusivity or perhaps anti-plus size. All We said had not been everyone ought to be in a swimwear on the go over of a publication. I don’t believe it was a good photo. ”

In one of her Instagram comments, Duggan wrote, “[Schumer] is a self-proclaimed Cabbage Plot Kid. Your woman fat-shames their self in her comedy program. ” The woman reiterated that period to Yahoo and google Style, adding that the comic is “overweight; she says this herself. ” Duggan confesses that your woman herself is actually a size 16, “and I do not use the cover of the beauty publication. ” The swimwear producer exclusively uses svelte versions on her brand’s official site and Fb page (South Shore Swimwear’s Instagram and Twitter medical data are private), and explains to Yahoo Design that she gets modeling utilized to be “something you aspired to and didn’t observe on the street. ” Referencing media’s move toward body positivity and inclusivity, she added, “Now we all want their child to be an unit. ” (For the record, Schumer is not and never claimed to become a model. )

When asked whether the woman believes plus-size women ought to banish swimsuits from their closets altogether or just stay from the covers of style magazines, Duggan said, “I’m not stating plus-size ladies shouldn’t put on bathing suits, ” but recommended larger females consider putting on rash pads to the seaside and pool area.

Mainly, this lady takes aim the decision to incorporate bodies of most shapes and size in “high-fashion publications. ” Duggan feels that “PC tradition has operate amok” and it is destroying the mystique from the modeling market. “At a few point all of the beauty as well as the fantasy appeared to go away, plus the aesthetic” once publications began featuring even more relatable bodies, she stated. While she gets her feedback have been misunderstood, she will not back down coming from her questionable opinion about inclusivity in the press.

Aco rabanne Collaborates With Vilebrequin about Swimwear Pills

ENDLESS SUMMER SEASON: Next time Dolce & gabbana heads into Saint-Tropez, he may be able to wear beachwear putting his very own likeness — even if this individual generally wedding favors a light suit meant for his Marina jaunts.

The Karl Lagerfeld manufacturer has worked together with French luxury swimwear maker Vilebrequin on a limited edition capsule assortment of eight items which includes men’s and the female swimwear, bikini and seashore accessories.The 2 brands have got a common aktionär: G-III Attire Group. G-III, headed simply by Morris Goldfarb, owns Vilebrequin and contains a 19 percent stake inside the Lagerfeld sticker.


The new range will go available for purchase in May for select Paco rabanne stores, Vilebrequin stores and their individual e-commerce sites, with rates ranging from $80 to $290.Inspired by simply iconic Rivieras and coastlines, the parts come in an exciting azure tone set off with pops of graphic grayscale white, and show Lagerfeld’s quickly recognizable outline printed in black rather than a company logo.For men, that they include a capo shirt and two varieties of swim short circuits: one when you have a flat-belt waist, plus the other motivated by typical Seventies lignes.

For women, the offer includes a bikini, a tunic and swim skirts. The collection is definitely rounded away by a beach front towel and a zip-top clutch.Lagerfeld has a long-lasting relationship with Saint-Tropez. This season, he hand picked the Riviera hotel as the setting designed for his Chanel cruise collection, and launched a 17-minute film named “Remember Now” – a road video involving Lagerfeld’s Rolls Royce Phantom Drophead Coupé and a gaggle of models impersonating such mythological Riviera statistics as Brigitte Bardot and Sacha Distelkraut.
The following yr, he brought on a blend by jogging into Saint-Tropez’s mythic cafetín, Sénéquier, to shoot a clip with Jean-Roch, the nightclub manager who unveiled a single committed to the famous vacation resort town. The track as well featured Spy Dogg.In addition to 2012, Lagerfeld opened a pop-up retail store on the city’s famed Place des Lices to celebrate the recent relaunch of his namesake catchphrase with a shore line produced exclusively just for the location.

Beautiful Swimwear

Following the release of ocean-plastic shoes, Adidas has again teamed up with Parley for the Oceans to create a collection of swimwear that is also made from upcycled fishing nets and debris.

German sports brand Adidas worked alongside environmental initiative Parley for the Oceans to create the swimwear range, which is made from plastic waste deposited in coastal areas.

The ocean plastic is converted into a technical yarn fibre named Econyl, which offers the same properties as the regular nylon used to make swimwear.

beautiful swimwear

According to Adidas design director Roger Hahn, the material is just as “cutting-edge as its polyester counterparts”.

“It’s important to remember Adidas is designing a whole range of swimwear from top elite swimmers to recreational users,” said Hahn. “We conduct huge amounts of research and collect insights from our leading athletes but also have feedback sessions with swimming clubs.”

“In swimming, it’s important to differentiate between competition performances and those used in training,” he continued. “For swimming training and the long hours of dedication it takes, it’s important that our swimsuits are resistant to extended periods in chlorine water.”

The designs are also inspired by the origins of the recycled yarn, with graphic prints in shades of blue intended to reflect a seascape.

Hahn believes it is the responsibility of big companies, such as Adidas, to help protect the oceans.

beautiful swimwear

“It’s possible to make over 1,000 swimsuits from a large fishing net,” he said. “This was an initiative of passion. It drove us to know that we were innovating for all future athletes by guarding their oceans.”

According to the sports giant, 50 per cent of all its swim apparel is already made from recycled material, and 76 per cent of its Pool collection incorporates recycled polyamide. The company hopes to eventually recycle all its swimsuits.

The swimwear is the latest project from the Adidas x Parley collaboration, which has previously the release of a pair of running shoes with uppers made using plastic recovered from the sea.

Parley founder Cyrill Gutsch said designers and brands need to wean themselves off the plastic “drug” during an interview with Dezeen. His company has also partnered with G-Star RAW to produce collections of denim garments made using ocean plastic.

his waste plastic is a growing concern among both environmentalists and designers, who have created products to help raise awareness of the problem and proposed a variety of solutions.


An Australian duo have created a floating rubbish bin that filters litter from marinas, while a 20-year-old inventor proposed a 100-kilometre array of floating barriers to help the cleanup effort.